May 02, 2018
The internet is full of fresh and funny memes, amusing as well as irritating ads, some viral videos, some excellent blogs, amazing vlogs, mobile apps and a lot more. Do you ever feel like creating any of these? If you do, then you have made your career choice, and that is Digital Marketing.
But before we get into the scope of Digital Marketing let us have a brief idea of what Digital Marketing is.
Digital marketing is the concept of marketing products or services using digital technologies, mainly on the Internet, but also through mobile programs. The commonly used devices include smartphones, computers, digital billboards, tablets, game consoles and cell phones among other electronic devices.
With remarkable features like an instant response, flexibility and accessibility, today, "Digital Marketing" and "Marketing" are becoming synonymous. Digital Marketing Industry is at the top right now and will continue to grow. So, Digital Marketing is becoming a booming career option.
The world goes Digital from online shopping to booking tickets online, applying to educational programs to jobs online; be it advertising, promotion, socializing or reaching millions across the globe, everything is online. If this continues at the same pace, within no time, all the companies around the world will undoubtedly have an online presence which will create umpteen career opportunities. While all the other industries are struggling with a growth rate of 5 to 10 %, the digital media industry is booming high with 40% growth rate. But the most remarkable point is that this growth rate is neither going to be stagnant nor will deplete, but there will be an exceptional growth shortly.
Online marketing, digital marketing, e-marketing, internet marketing - whatever you call it, this is without question one of the most important sectors for anyone involved in marketing today.
Owing to the excellent career prospects in the field of Digital Marketing and based on your requirements to further your academic strengths, you can opt for a
India still has a long way to go to compete with the technological development in the West. But Indians are no less in learning and implementing the latest trends. Then why not acquire an international degree, become an expert in using the cutting- edge technologies and utilize these skills not only for personal benefit but also become an asset for your nation. With an international degree in hand, you'll stand apart, and it'll open excellent career prospects for you.