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Rise of Women Franchises in India: Market Analysis for 2024 & Beyond

Apr 11, 2024

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In the lively business sector, a notable shift has been noticed over the years regarding business ownership, women are increasingly making their mark, particularly in the domain of franchising. The latest research and statistics confirm that women are more keen on shifting their career paths from employment to self-employment. Among the many business choices available female entrepreneurs prefer to take up their profession in the franchise industry. This trend is not just limited to India, but it is happening all over the world. 

The global franchise market has witnessed a significant surge in women-owned businesses in recent years. According to the International Franchise Association (IFA), women-owned businesses now represent nearly 35% of all franchise businesses worldwide. In India, this trend is also gaining momentum, with an increasing number of women opting for franchise ownership as a pathway to entrepreneurship. Thus, creating ample of franchise opportunities in India for women. 

The appeal of franchising for women entrepreneurs is multilayered as it offers numerous perks and significantly high returns on investments, this article explores the details of this burgeoning trend of women-owned franchises, examining the reasons for growth and the industries driving their success.

Comparison of Women-Owned and Men-Owned Franchises

The gender gap has considerably narrowed and the difference between female and male entrepreneurs is at an all-time low. While both men and women have acknowledged franchising as a viable business model, there are notable differences in their approaches and outcomes. Studies have shown that women-owned franchises often exhibit higher levels of employee satisfaction, customer retention, and overall profitability compared to their male counterparts. Thus, they are likely to outperform male founders. This can be attributed to factors such as a collaborative leadership style, an emphasis on relationship-building, and a focus on customer-centric operations.

Revenue Growth of Women-Owned Businesses & Franchises in India

At present, approximately 15.7 million businesses are owned by women in India, and they offer employment opportunities and jobs to nearly 27 million professionals. Furthermore, it is predicted that by 2030, women-owned businesses in India will remarkably rise to 31.5 million and create direct employment for 50 to 60 million professionals.

The revenue growth of women-owned franchises has been impressive as well and it is outpacing many traditional business models. In India, women-owned franchises have seen a steady increase in revenue. Additionally, 20.5% of women-owned MSMEs in India have led to higher economic contributions to the Indian economy in recent years. Factors such as greater access to government financing options, and a growing preference for entrepreneurial prospects have contributed to achieving sustainable financial growth.

Top Reasons Behind the Positive Shift in Women-Owned Franchises 

Several factors contribute to the positive shift in women-owned franchises. Firstly, there is a growing recognition of having independence and the backing of franchisors that women bring to the business world. Additionally, franchisors providing access to training and recruitment are actively encouraging female entrepreneurship. The availability of funding options with low interest rates has also contributed to an increase in funding and revenue generation. Moreover, the flexibility and scalability of franchising appeal to women seeking work-life balance and career advancement opportunities.

Industries with Great Growth Prospects for Women-Owned Franchises 

Numerous industries offer abundant growth for women-owned franchises to thrive and flourish in India's expanding market. Some of the popular niches with great growth prospects include the following.

  1. Education 
  2. Healthcare 
  3. Fintech
  4. E-commerce 
  5. Online Media
  6. Kids & Baby Products
  7. Beauty & Wellness 
  8. Food & Beverage
  9. Retail Fashion & Jewellery 
  10. Retail Furniture & Décor

With consumer preferences evolving and new market segments emerging, women entrepreneurs can capitalise on any of these markets and lead in their respective industries by taking a popular brand franchise.

Women in the Study Abroad Franchise Industry as KC Franchisees

One sector that holds immense scope for growth is the study abroad industry. KC Overseas Education is a leading study abroad franchisor and 40% of our franchise owners are female entrepreneurs. KC Franchisees benefit from a comprehensive support system, including strong training programs, marketing assistance, and ongoing mentorship, enabling them to understand and thrive in the competitive study abroad market. As ambassadors of higher education and cultural exchange, women-owned KC franchises are playing a vital role in shaping the future of students to pursue their dreams.

In conclusion, the exponential growth of women-owned franchises indicates a paradigm shift in the Indian business sector. 

As we understand the franchising market in India and its anticipated growth for the future, aspiring women entrepreneurs should analyse the opportunities available, including those offered by KC Overseas Education. Join our vast network and become a KC franchisee by connecting with our franchise in-charge to know more about the education franchise opportunities and onboarding process.

By utilising your professional experience, talent, and vision, you can significantly contribute to India's economic growth and leave a permanent mark in the dynamic franchise business world. 

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