Vietnam stands out as one of Southeast Asia’s most dynamic and promising markets for international education. With a population of over 99 million, 17% of its population falls within the 17–25 age group, a demographic that represents strong potential for higher education mobility. The country’s expanding middle-class families, growing English Language Proficiency, and increasing emphasis on global exposure have made overseas education a popular pursuit among Vietnamese youth.

Today, more than 140,000 Vietnamese students are studying abroad in various study destinations.  As more students look overseas for quality education and better career prospects, opportunities in the student recruitment business in Vietnam are growing rapidly. So, what’s fueling this surge in Vietnam’s student recruitment market? Let’s explore!